Amazon Is Offering 2Kg Boxes of Quality Street Chocolate.

Amazon Is Offering 2Kg Boxes of Quality Street Chocolate.

Amazon Is Offering 2Kg Boxes of Quality Street Chocolateの注目されている理由を専門的かつ分かりやすくまとめました。全体像を一目で把握できます。

Let’s do some quick, unofficial math. A standard Quality Street tin is about 600g. This box is over three times that size. If you eat the entire thing by yourself, you will have consumed roughly 10,000 calories. That’s not a cheat day; that’s a lifestyle rebrand. You will no longer be a person; you will be a walking, talking, festive-for-ten-days ecosystem.

Why is Amazon doing this? Well, the official reason is that they noticed people were buying multiple tins for Christmas parties. The unofficial reason, which I firmly believe, is that Jeff Bezos looked at a regular tin and scoffed, “Pathetic.” He then snapped his fingers, and a warehouse worker started unwrapping 200 Green Triangles into a bathtub.

加藤 愛美
Author

加藤 愛美

マーケティングと消費者心理のトレンドを分析し、現代のヒット商品の背景を読み解きます。