Here’s the irony: we moan about chains, but we love the predictability. When you’re in a random town at 8am, you know a Costa will be open, have a loo, and sell you something that won’t offend your taste buds. The indie shop might be closed, or serve a “natural process, anaerobic” pour-over that tastes like cherry jam and celery.
But the chains are learning. They’re slapping on artisan labels like “single origin” and “small batch.” Starbucks now has a “Reserve” line with fancy beans. Costa is trying to be more local. It’s like a fast-food burger joint trying to be a steakhouse. It’s sweet, but we know the truth.
