Let’s talk about bad hair days. Hard water is the secret villain behind frizz, dullness, and that weird green tint in blondes.
I used to dump a ton of conditioner on my hair just to feel normal. Six weeks after installing a filter, I used half the conditioner. My hair actually reflected light.
It’s not magic. It’s chemistry. Without the chlorine stripping your hair’s natural proteins, your strands stay smoother and shinier. Your shampoo finally gets to do its job.
The “Plastic Hair” Test
Here’s a fun experiment you can do tomorrow. Wash a strand of your hair in tap water and another in filtered water.
Let them dry. The tap water strand will feel rough and tangled. The filtered water strand will feel like a coconut oil commercial. It’s that dramatic.
My friend Mark tried this and yelled, “My hair isn’t broken, my water is broken!” He was right.
