Taxes are the villain. Some states slap a huge alcohol tax. If you live in Washington state, your fifth might be $40. That hurts. But in Kentucky? It’s practically made there, so it’s cheaper. Your zip code changes the game.
Also, sales matter. I once saw a fifth on sale for $24 at a local grocery store during the Super Bowl. I bought two. That’s the kind of win you tell your friends about.
Should you care about the price?
Yes, because it’s your money. But also, don’t overthink it. If you want a bottle that’s good for sipping, mixing, and creating a purple bag collection, the price is more than fair. It’s not the cheapest, but it’s not the most expensive. It’s the Goldilocks of whiskey.
So next time you’re in that aisle, just grab the purple bag. Respect your budget, but allow yourself this small joy. For $30, you’re buying a ticket to a better evening. And maybe a new little pouch for your loose change.
