Head upstairs to the Leicester Square Lounge. This is where the brand flexes its personality. You can order a custom-printed M&M’s photo on a T-shirt, a mug, or even a phone case. It’s absurdly specific, and absurdly fun.
There’s also a Gift Shop that rivals any souvenir store in the city. Think London-themed M&M’s packets (red telephone boxes, anyone?), keychains shaped like the characters, and even cozy hoodies. It’s dangerously easy to walk in for one thing and leave with a whole wardrobe.
Cultural Reference: The store occupies the former home of a famous Irish pub, but it feels wholly London now. It stands as a testament to how the city absorbs global brands and makes them feel like local landmarks.
The Crown Jewel: Personalized M&M’s
This is the main event. For a small fee, you can get your face—or a friend’s face—printed onto an M&M. It’s the ultimate party favor or a hilariously niche birthday gift. Imagine handing out “You” as a snack.
You get to choose the background color and the text. “World’s Okayest Dad” on a blue M&M? “Professional Snacker” on a red one? The possibilities are only limited by your wit. It’s the perfect Instagram story moment.
Pratical Tip: Book your personalization slot online ahead of time, especially on weekends. The queue can get long, and nobody wants to wait an hour for a candy self-portrait.
M&M's World ( M&Ms World) entrée, Leicester Square London UK Photo
