We all have that memory. The fitting room with the awful lighting. The sales assistant who says "just breathe normally." You never do. You hold your breath like a guilty secret.
M&S has killed that awkward moment. No more shivering. No more guessing games. The data is collected in about three seconds. That is faster than deciding which sandwich to buy.
The crazy fact? This system was developed with a company called Bodi.me. They usually do virtual sizing for athletes and online shopping. M&S said, "Let's put it in our actual stores." Genius.
Why This is Actually Hilarious
Let's talk about the human element. Apparently, the system uses infrared to see through your clothes. It is not X-ray vision, but it feels a bit like having a science fiction moment in a very British department store.
Imagine the first employee training day. "So, Dave, just look at her with this laser gun." Dave probably dropped the coffee. Then again, Dave has never had to guess a 36DD by touch. Progress.
And the best part? There are no "fitters" touching you. The readout pops up on a screen. You see a digital avatar of yourself, rotating slowly. It's like a video game character, but with a better bra size.
Spencer Homes Dorset Limited at Shirl Wright blog
