Now for a gut-wrenching tale: Magnatic, a magnetic jewelry company. Founder Betsy walked into the Den in 2016 with a simple idea: magnetic bracelets that don’t fall off. The Dragons tore it apart, calling it “too niche” and “unscalable.” Betsy left in tears.
Cut to today: Magnatic is worn by celebrities like Miley Cyrus and has raked in over $20 million in sales. The Dragons who said no? They probably can’t even find their keys in the morning, let alone spot a trend. Betsy is now laughing while wearing a bracelet that can probably lift a car. Karma is magnetic, folks.
Dragons‘ Den: 6 Most Successful Businesses From The Show – YDRFCG
