Don’t let the word “premium” scare you. It just means they get the good stuff early. You’ll find stock here that Apple’s own stores are waiting on. It’s like having a backstage pass.
They also have a Fix It Friday session. Bring in any Apple device—even a first-gen iPod Touch—and they’ll diagnose it for free. I saw a man bring in a MacBook that had been run over by a horse. It actually booted.
Their technician, Dave, is a legend. He once fixed a Mac Pro using a paperclip and a piece of string. I’m not kidding. He has a photo of it on the wall.
Western Computer celebrates store relocation with range of offers and
The Real Secret: They’re Hilarious
The staff have a rivalry with the local coffee shop. They bet on who can serve customers faster. Apple Genius or barista? Last week, the store won by fourteen seconds.
Every purchase over £500 comes with a hand-drawn doodle on the receipt. I’ve seen a cat wearing AirPods Max. A dragon using an Apple Pencil. And one detailed sketch of a Mac Studio arguing with a cheese wheel.
It’s silly. It’s unnecessary. It’s glorious.
